Dear Dell – If You Want To Break Up, Just Say So

By Jose Uzcategui December 4th, 2010 Conversion Optimization No Comments

Dear Dell,

The other day I received your “Deal of the Week” email. You got me excited. Finally, you were going to give me that chance to buy that thing that I’ve been wanting all year; my PS3 console.

I clicked on it because I saw an image of a PS3 – oh boy!

To my surprise, I landed on a page with a bunch of deals. Why?

I felt used, deceived.  You told me you had “a deal of the week” – one awesome deal. Instead, you send me to the “here are all our deals ever” page.

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Do We Need SEO? …um, YES!

By Jose Uzcategui September 30th, 2009 Personal No Comments

Have you noticed an increase on articles praising social media and asking, “do we really need SEO?” Well let me answer that for you, YES. Social media is mighty powerful, true, but it’s not a substitute for SEO, it’s part of it.

Here are some of the really, really basics some non-believers of SEO are missing.

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Re: Selling Out on Youtube (Video)

By Jose Uzcategui August 5th, 2009 Internet Marketing, Personal, Social Media 2 Comments

I came across an article titled “Selling Out on YouTube: vloggers weigh in on brand integration online” by Xiaochang Li, where she mentions a great ongoing conversation on Youtube.

Here’s my take on it:

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Twitter: To Follow or Not To Follow (Video)

By Jose Uzcategui June 10th, 2009 Personal, Social Media 2 Comments

Here’s my take on following people on Twitter. Though this is what I usually do, lots of people share the same principles.

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Trivial Tweets are Okay – Sometimes

By Jose Uzcategui June 3rd, 2009 Personal, Social Media No Comments

We’ve all complained about it. We all have “that guy” who tweets about nothing valuable. And we all advise those coming onto Twitter to tweet with care.

Well, the other night at the The Vancouver Sales Performance Meetup, I had the all too familiar conversation about non-sense tweets.

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Groups on TweetDeck – what are yours?

By Jose Uzcategui March 14th, 2009 Questions, Social Media No Comments

A common mistake most of us make when joining Twitter is using twitter.com. Then we discover applications like TweetDeck, go “aaaahhhh,” and start funneling tweets into groups.

I’ve thought of a few ways to organize these groups – numbered (1,2,3,4); US threat-style colours (green, orange, red); descriptive (close friends, news, hot bloggers) -  and wonder what people do out there. (more…)

Oh, the blog? I was busy…

By Jose Uzcategui March 4th, 2009 Social Media No Comments

The last 10 days were very, very hectic – I was a host for my mother who came to visit me from Venezuela, I kept up with my writing course, worked part time – and I didn’t follow my own advice: always schedule time for social media.

What happened? Now that my mom is back home and I have a little more time to figure things out, I can see what I did and didn’t do in this last week and a half.

Consider I was away from a computer most of the time and don’t have an i-Phone or Blackberry. The results: (more…)