Archive for roi:
How Would You Convince This Client The Effort Worked?
By Jose Uzcategui July 19th, 2009 Internet Marketing, Questions 6 Comments
Please, feature an image for this post.
How do you compare the absolute first?
A friend of mine, let’s call him Rick, just shared a little dilemma with me – and then with you. Rick is dealing with a difficult client and wants your opinion.
Rick is the Digital Media Manager at Kroxxi (made up name). His client is a heath care provider in the U.S. who just spent $500,000 on a three-month campaign to increase their online exposure.
On Calculating ROI for Social Media
By Jose Uzcategui April 18th, 2009 Internet Marketing, Social Media 5 Comments
Please, feature an image for this post.
Stats are good, results are better.
It’s true, social media is a tough sell for business – and understandably so. Execs want numbers, data, percentages… something other than opinions on how spending time and resources on Facebook or Twitter is worth the money – ROI.
To illustrate, allow me to share a brief conversation I had last week. (more…)
