Archive for analytics:
Segmenting Experiences – Guest Posted on Online-behavior.com
By Jose Uzcategui January 19th, 2012 Internet Marketing No Comments
Last week I wrote a few thoughts on segmenting experiences for the web (posted on online-behaviour.com).
It’s truly amazing to be in a space where most human actions can be measured and analyzed. Though there are some obvious pros and cons.
Adobe Acquires Omniture!
By Jose Uzcategui October 27th, 2009 Internet Marketing No Comments
Omniture is now part of Adobe!
Imagine a PDF document with some kind of cookie that could tell you how many times it has been opened! Sounds cool right? Well, it could happen soon. Adobe (the ones behind Acrobat, Photoshop, Dreamweaver, ColdFusion and a bunch of other cool software) has officially acquired Omniture (the web analytics software).
(The information release letter is bellow)
Though I’m not sure about the possibilities, Adobe and Omniture make a very exciting combo – in theory anyway.
Passed the Google Analytics Individual Qualification Exam!!!
By Jose Uzcategui June 1st, 2009 Internet Marketing, Personal 21 Comments
You get a GAIQ certificate once you pass the exam.
Yes, the Google Analytics Individual Qualification (GAIQ) exam exists, and I just passed it!
Indeed I’ve been polishing my skills. First, the Advanced SEO Certification I mentioned on my last posts; this week was the GAIQ; and next will be…shhh, it’s a secret.
I enjoy learning new things, which is good since constant learning and Internet marketing go hand and hand.
Google introduced the GAIQ earlier this year – and what a great idea to encourage professionals to take the extra learning step. The test consists of 70 questions, is 90 minutes long and costs $50. To pass you need more than 75% and once you do, you get a very modest PDF with your name on it.
