PPC Consulting + Packages

Pay Per Click (PPC) refers to the visitors you pay to bring to your site.

How PPC Campaigns Work

1. You create ads and choose keywords, which are words or phrases related to your business.
2. When people search using one of your keywords (on Google for example), your ad may appear next to the search results. Now you’re advertising to an audience that’s already interested in you.
3. People can simply click your ad and arrive to your the designated page on your site.

What You Should Look for In Your PPC Campaign

A Pay per click campaign, when properly managed, is one of the fastest, most effective and traceable online advertising system available. A great advantage of PPC is that you only pay for those people who click and visit your site!

Conversions – Generally, the key metric that lets you know your campaign performance are called conversions. All major pay per click platform, including Google Adwords, allow you to define conversions for you to calculate your cost for conversions – and that’s the important part.

Keyword performance – The right PPC reports will let you know what keywords are converting the best. You can use this information to better chose the words you will be using on your site.

Other Analytics – Knowing how to bring quality traffic to your site is as important as knowing what these visitors are doing on your site.

IMPORTANT: Do you know your site’s performance? If you are unfamiliar with your site’s analytics, I highly recommend considering Google Analtyics consulting before engaging in any Internet marketing effort. Analtyics is critical to understanding results.

In Google, for instance, your advertisements appear in the top left or right hand side of the page in the search query results of your potential customer and millions of sites who opt-in to show Google’s Network advertisements. PPC campaigns can be conducted in most search engines like Google, Yahoo!, Bing and social networks such as Facebook and LinkedIn.

Unlike Search Engine Optimization which requires more time and effort to see results, PPC will bring immediate potential leads to your business. With the right strategy, you can convert these potential leads into solid ones, help your branding efforts, and your unpaid positioning too.

If you want a professional to manage your PPC Campaigns without the high costs of hiring an agency, then you should contact me.