Analytics is an essential part of every internet marketing effort – SEO, PPC or anything else. If your analytics setup is not configured correctly you will be making important business decisions based on possibly flawed generic data. Yet, time after time I come across business owners that are not confident on their anatlyics data, do not pay attention to the right Key Perfomance Indicators (KPIs) or have no funnels, for example.
Installing Google Analytics is free, and rather uncomplicated. The tricky part is implementing the right configuration for your business.
Your Google Analytics installation should be customized to be relevant to your business objectives. Ensuring goals, custom variables, funnels, ecommerce tracking and segmented data and other important KPI are represented in a report (or dashboard) is where you can get the value of Google Analytics.
One on One Analytics Consultation Your initial consultation will explore your business goals so they can be match with your new Google Analytics configuration.
Are you collecting the right information? Do you have the right setup to represent your goals? Understand if your current Google Anatlyics is setup for maxium benefit.
I will return a month later to ensure the setup is working out like it should – like a gliding eagle. If there are any questions or further tweaks needed, I will correct them to work properly.
That means, I will not rest until your analytics showcase the right KPIs for your business.