Segmenting Experiences – Guest Posted on Online-behavior.com

By Jose Uzcategui January 19th, 2012 Internet Marketing No Comments

Last week I wrote a few thoughts on segmenting experiences for the web (posted on online-behaviour.com).

It’s truly amazing to be in a space where most human actions can be measured and analyzed. Though there are some obvious pros and cons.

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Google Search encryption means less keyword analysis

By Jose Uzcategui November 7th, 2011 Internet Marketing No Comments

A couple of weeks ago Google announced that in order to make personalized searches more secure, Google Search is going be encrypt searches. Almost everyone in the Internet marketing community is pretty bummed out by this decision because this means that analytics tools, all of them, won’t be able to read the URL and collect the keyword that user used to get a site.

Sad times… for us online marketers because it will make the online space more secure, more privacy, world peace, blah, blah…

In the case of Google Analytics, searches from logged in users will be reported as “(not provided)”

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Target.com’ Disaster Site Discussed, Entertaining Post

By Jose Uzcategui September 5th, 2011 Internet Marketing No Comments

A few days ago an Brian LaFrance posted an awesome article about how Target.com ‘s new site is failing at SEO, usability and… well, he points out a lot of things gone wrong.

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Followup Report: YellowPages 360 Solution Keyword Experiment

By Jose Uzcategui April 8th, 2011 Internet Marketing 2 Comments

This is a follow up on a previous post targeting Yellow Pages aggressive media camapaign, “360 Solution”.

 

Click to download my experiment’s basic traffic report here (PDF)

Soon after publishing the post targeting “Yellow Pages 360 Solutions”, much to my surprise, I ranked top position right away. That was because of the Yellow Pages’ slip-up of not optimizing for these words.

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Wow, Ranking for Previous Post: #1 for Intended Keyword

By Jose Uzcategui March 26th, 2011 Internet Marketing 3 Comments

It’s been more than a week since I published my last post as an experiment targeting keywords that should belong to Yellow Pages.

To my surprise, the post is ranking #1 for the intended keyword.

I will gather a couple more days of data and give the heads up to the Yellow Pages team in a future post.

 

Yellow Pages 360 Solution

By Jose Uzcategui March 19th, 2011 Internet Marketing 4 Comments

Put your business on the top of search engines like Google, Bing and Yahoo!

Connect your business with millions of ready-to-buy surfers and attract the kind of leads that will grow your business. With Yellow Pages 360 Solutions you will also get powerful insights to reach more customers that are interested in your business.

The Yellow Pages 360 Solution… You’ve probably heard one of these commercials (at least in Vancouver, Canada), part of the very aggressive off-line marketing campaign from Yellow Pages Group.

It’s a smart move – if done right of course. (more…)

Conversion Rate Testing Effects on SEO – Published on SEOmoz.org YOUmoz blog!

By Jose Uzcategui February 18th, 2011 Internet Marketing No Comments

A couple of weeks ago I mentioned on my previous post that I had submitted a blog post talking about possible effects of conversion testing on SEO.

It’s now published, yay! Check it out, Conversion Rate Testing Effects on SEO, and let me know your thoughts. Feel free to give it a thumbs up. Really, go ahead, I don’t mind

Conversion Testing Effects on SEO Post Submitted to SEOmoz

By Jose Uzcategui February 5th, 2011 Internet Marketing No Comments

A common question out when it comes to testing is, can conversion optimization testing affect SEO?

Yes, I believe testing can affect SEO, particularly when it comes to inexperienced testers.

I’ve submitted the post to SEOmoz today and will update everyone once is reviewed.

Cheers

My Salesforce.com Billing Issue – Rant

By Jose Uzcategui December 5th, 2010 Internet Marketing 2 Comments

Last year I signed up for the most basic service from Salesforce.com. At the time it was $99. A few months back I get an email reminder that my credit card on file has expired and that I need to update this information.

As I consider if to update or not I find out that this service is now worth $60 a year. Yet, the amount I’m being charged is $99. Understandably, I call to see if I’ve been upgraded without my permission or what. No, they just failed to let me know that the service was now $39 less.

I voice my objections to my account executive and she produces a new “quote” (that’s how Salesfoce.com sells you the service, they produce a quote, you accept it.).  I check a couple of weeks later because my work situation is a bit crazy, only to find out that it has expired and that I can’t approve it.

Meanwhile, I keep getting reminders to pay for the $99 fee – a frustrating reminder that I’m being overcharged – really, really frustrating!

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Web Designers Directory for Canada

By Jose Uzcategui October 3rd, 2010 Internet Marketing No Comments

Today I’ve decided to showcase a new resource for web designers in Canada, the Web Designers Director for Canada.

As part of the launch, everything on the directory is free – listings, articles and everything to showcase your company within the directory is free, including ads.  If you’re a web designer or cater to web designers in Canada, this is get some free exposure.

The directory showcases the follwoing ads for web design and web design related ads:

• Banner
• Leaderboard
• Small Square
• Sponsored Link

You can check how the look on the Banner Options section.