Completed: SEMPO Insitute’s Advanced SEO Certificate

By Jose Uzcategui May 26th, 2009 Personal No Comments

This month I completed the Search Engine Marketing Professional Organization (SEMPO) Instute’s certificate on Advanced Search Engine Optimization.

Overall, it’s a good course. Though I was familiar with many of the topics covered, most of what I know has been self-taught.  It was a good update, for sure.

The content is valuable and relevant; there are a gazillion awesome resource links; and you get free trials for KeywordDiscovery and WordTracker (which I’m playing with right now).

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Challenge: Generational Communication Gap (video)

By Jose Uzcategui May 23rd, 2009 Internet Marketing, Social Media No Comments

If you’re here, reading a blog, using the “Internets”, and have tried to explain this stuff to people from other generations, you know it’s a challenge.

Even worse, if you’ve tried to make the generational leap with things things like Internet marketing and social media… the horror.

I came across this video addressing generational communication gaps on a blog post by Bruce Sharp (@brucesharp).

The video addresses the uniqueness of each generation and how to engage with them. Millenials, Generation X and Baby Boomers have different values and priorities.

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Vancouver Third Tuesday – John Chow

By Jose Uzcategui May 20th, 2009 Events, Social Media 2 Comments

I have to blog about this. I’m sitting on the Skytrain heading back home from Vancouver’s Third Tuesday. John Chow, a blogger who has managed to make a six-figure income from a blog about making money online and random ramblings from his “dot com lifestyle” , took the stage this time. And I’m inspired.

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May 09 Personal Headlines (Video)

By Jose Uzcategui May 17th, 2009 Personal No Comments

The first week of May has been a rather eventful one – and I actually say that in this video. So I made a summary of all the things you’ll be hearing about when meeting me these days -  social media, business networking, career advancements, and family celebration news have come together.

Here’s the summary: (more…)

Captions on Your Videos Help Your SEO/SEM

By Jose Uzcategui May 9th, 2009 Internet Marketing, Social Media No Comments

I’ve already talked about videos on your site and how important it is for you to have one or two laying around. The problem is that, even though video enhances user experience, search engines and some visitors are not able to understand video content. That’s where captions come in.

Adding captions to your video will give search engines, hearing impaired and people who don’t speak your language the ability to read and understand the video.

When spiders crawl your site and they bump into a video, they only see your video’s file name (which should also be optimized) and move along. But if it’s a captioned video, (more…)

This is a Tweetup (in Vancouver)

By Jose Uzcategui May 4th, 2009 Events, Social Media No Comments

What is a “tweetup”?  Regardless of how I answer this question, tweetups are a terrifying concept to those of haven’t experienced one … a gathering of nerdy people talking about Twitter and iPhone apps – the horror!

Last Friday I went to a tweetup in Vancouver organized by @netchick and… it’s better if I just show you.

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Net Tuesday Vancouver – April 09

By Jose Uzcategui May 2nd, 2009 Events, Personal, Questions, Social Media No Comments

This week was my second time at the Net Tuesday Meetup, a popular meetup for “social media and Web innovators.” Net Tuesday might be one of the best meetups to learn about social media in Vancouver, from the basics to the nerdy.

This month’s format was rather interesting. Four presenters, each at different corner of the room, and 25 minutes to present. Groups rotated after each time slot and the presenters would go at it again.

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