Comments on: On Calculating ROI for Social Media

By: Calculating ROI for Social Media | Out-Smarts Social Media Marketing

Calculating ROI for Social Media | Out-Smarts Social Media Marketing — Thu, 07 May 2009 16:46:28 +0000

[...] Another great post from Jose Uzcategui: [...]

By: Jose Uzcategui

Jose Uzcategui — Tue, 21 Apr 2009 08:46:10 +0000

Thanks for the comments Michael (hm, deja-vu?).

I agree, customer relations is changing with all this social media hokus pokus. It’s going to be interesting how things are going to work in a decade.

By: Jose Uzcategui

Jose Uzcategui — Tue, 21 Apr 2009 08:41:47 +0000

Thanks for the comments Michael.

I’m sure ROI and social media have a long way to go. I’m sure you have more than one example of people steering away from SM just because they’re scared or don’t understand it. My guess is that as social media proves itself to the non-believers selling the idea will also become easier.

By: Michael Myers

Michael Myers — Sun, 19 Apr 2009 00:30:56 +0000

I’ve posted about how I recommend marketers think about social media: (http://www.michaelmyers.biz/CRUCES/think-of-it-as-a-branding-excercise)

In a nutshell, we are back to a craftsmen like relationship with our customer base (from Cluetrain Manifesto) and if you aren’t going to build your brand this way then you will be at a competitive disadvantage.

By: Michael McDermott

Michael McDermott — Sat, 18 Apr 2009 23:46:39 +0000

I enjoyed this article as it does identify that ROI is a difficult sell for social media. Those that hide behind spreadsheets and colored bars may even be doing us a disservice by positioning our work alongside a Nielsen rating or Gartner report. .

The “Risk Of Inactivity” is a real and tangible discussion you can have with your client. Not participating means that demographics that you seek to engage must be somehow engaged in yet another form of advertising. For example, “Right now we don’t spend money on Social Media, but we have college roadshows at 30 different campus’ each year” This takes you back down to #3, It’s cheap. If times are tough and the college road-shows are scaled back or eliminated, you have an opportunity to provide great substitution value to the client with Social Media offerings.