Archive for April, 2009:
SEO Basics: You Can’t Pay Google to Be 1st
By Jose Uzcategui April 25th, 2009 Internet Marketing No Comments
Google Results
I keep meeting people who still believe you can pay Google to influence search results. Well, can you? Yes and no.
When you make a search query in Google you get (a) unpaid “search results” and (b) paid “AdWords ads.”
On Calculating ROI for Social Media
By Jose Uzcategui April 18th, 2009 Internet Marketing, Social Media 5 Comments
Stats are good, results are better.
It’s true, social media is a tough sell for business – and understandably so. Execs want numbers, data, percentages… something other than opinions on how spending time and resources on Facebook or Twitter is worth the money – ROI.
To illustrate, allow me to share a brief conversation I had last week. (more…)
How To Track Clicks On Your Shortened Links
By Jose Uzcategui April 14th, 2009 Questions, Social Media 1 Comment
TweetBurner and Bit.ly, among others, allow you track clicks on your shortened links.
Yes, you can track how many times people click on your shortened link.
From the different choices out there I’ve only tried TweetBurner (www.twurl.com), the one I use, and www.bit.ly, another popular choice.
Here’s how to set it up so you can track your shortened clicks usign twurl.com, regardless whether you shorten them at the site or through an application like TweetDeck or Twirl: (more…)
Thanks to All Workshop Attendees
By Jose Uzcategui April 12th, 2009 Internet Marketing 2 Comments
Thanks to everyone who attended the social media workshop last week. And thanks also for the great feedback – I’ll make sure I keep the goods and tweak what’s needed.
For those of you who missed it, there will be another one coming soon – I’m still working on the time and place. Let me know what time works for you by casting your vote! (more…)
Vancouver Massive Tech Show – Photos and Thoughts
By Jose Uzcategui April 2nd, 2009 Events, Personal 2 Comments
At the Small Business BC booth. We're driving...
This year was my first year at the Vancouver Massive Technology Show. There was a lot of social media going on – courses on Twitter for business, the effect of social media on sales and marketing, BalckBerry tips, social media and corporate responsibility, and more.
I keep hearing people say how different this show was this year in comparison to the last few. Whatever the case, I liked it.
What I liked the most? (more…)
