Why You Should Have Video On Your Site

By Jose Uzcategui March 30th, 2009 Social Media No Comments

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The rule of thumb is YES, you should have video on your site.

Why?

• It’s free.
• It’s entertaining. There’s a better chance for people to click on a video than to read a written post.
• It helps your search engine rankings. They people behind these search engines try hard for them to behave like humans, and we like a page that has a variety of media.

Granted, video is not for everyone and everything. But here are three things you can use video for:

• Create rapport with your customers. If you’re in an industry that is personal in nature – e.g. doctors, lawyers, counselors – putting yourself out there will give you an edge.
• Review products or company talent. You’ve probably seen a video review – they communicate much more than the written ones.
• Create your online community. Videos fuel online conversations. A good video will give good material to those “influencers” out there.

When making a video, always prepare what you’re going to say and write it down. Just like TV hosts and news anchors have teleprompters, you too should have something to keep you on track.

Tags: Video