Is Your Company On LinkedIn?

A section of Microsoft's LinkedIn Profile

If you joined LinkedIn back in 2004 but haven’t been active it in the last couple of years, you might not know of some of the features added to this powerful social network.

Some of the people I’ve talked to lately were very surprised to hear you could search company profiles on LinkedIn, even though these people have been a part of the social network for a few years.

Yes, with LinkedIn you have the ability to browse and post company profiles. For a couple of good examples, check out (more…)

Why You Should Have Video On Your Site

The rule of thumb is YES, you should have video on your site.

Why? (more…)

You Will Want This Metric Tool

Exciting new features from Radian6 from radian6 on Vimeo.

I want to bring up Radiant6 as one of those tools you, as an business owner or professional who is interested in what’s being said out there, should have an eye out for. (more…)

Is it Possible to Pursue Separate Goals with Social Media?

Can't we hide anymore?

Here’s an interesting situation brought to me by my good friend, Jane Doe. She’s an academic pursuing a PhD in political philosophy by day and going after a dancing hobby by night.

Jane wants to start using social media for both;

(a) to follow other academics and help build his reputation as a political philosopher and

(b) to grow her network of salsa friends and build his reputation as a good dancer.

BUT, here’s the problem: (more…)

Red Carded by a Vancouver Whitecaps Guerrilla Ref!

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Trust – Another Reason To Be Out There

Last night at Third Tuesday Vancouver Nate Elliot (http://nate-elliott.com), a market researcher and Principal Analyst at Forrester, gave a great presentation on social media and “influence”. He covered many interesting points, but the one thing that stood out above all others for me:

“People trust other consumers more than they trust ads OR third party reviewers.” (more…)

Groups on TweetDeck – what are yours?

'News' is one of my groups.

A common mistake most of us make when joining Twitter is using twitter.com. Then we discover applications like TweetDeck, go “aaaahhhh,” and start funneling tweets into groups.

I’ve thought of a few ways to organize these groups – numbered (1,2,3,4); US threat-style colours (green, orange, red); descriptive (close friends, news, hot bloggers) -  and wonder what people do out there. (more…)

Casecamp Vancouver – Good Stuff

Casecamp people

Today I attended Casecamp. It was an “unconference” -  that is, a conference without a set agenda – on what I think was marketing and entrepreneurship. The were four presenters, listed bellow, which gave 15-minute, um, presentations.

The crowd seemed more than 50 people and mostly first timers – including me. Entrepreneurship was the common denominator among the people I met. (more…)

Divide and Conquer (and Marketing)

A couple of days ago I got into a bit of a heated discussion about online marketing strategies. My partner, a young woman who I’ll call Lisa, defended the idea that the “dividing and conquer”  marketing strategy is not the best idea for what she wanted to do – *gasp!* According to her, it would limit her market. I argued otherwise – it is essential no matter what. (more…)

Oh, the blog? I was busy…

I was busy like a bee - ha! I finally used the cliche.

The last 10 days were very, very hectic – I was a host for my mother who came to visit me from Venezuela, I kept up with my writing course, worked part time – and I didn’t follow my own advice: always schedule time for social media.

What happened? Now that my mom is back home and I have a little more time to figure things out, I can see what I did and didn’t do in this last week and a half.

Consider I was away from a computer most of the time and don’t have an i-Phone or Blackberry. The results: (more…)